2023
DOI: 10.3389/fpsyg.2022.1078369
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E-commerce platform financing versus trade credit financing: Financing mode selection for online retailer considering live-stream selling in China

Abstract: IntroductionThe rise of live-stream selling has made the e-commerce platform attractive to many small and medium-sized retailers that are often faced with capital constraints. The choice between the e-commerce platform financing (EPF) and trade credit financing (TCF) for the capital-constrained e-retailers engaging in live-stream selling is particularly important problem.MethodsThis paper considers a supply chain made up of a manufacturer, an e-commerce platform that offers live-stream selling service to consu… Show more

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