E-Commerce Revolution

Abstract

The dynamic environment of the business world is full of uncertainty, complexity, and ambiguity. It is necessary to quickly understand market trends and customer needs, accurately position the market, and ensure an absolute advantage in the fierce market competition. The dynamic changes of Industry 4.0 have become an important alternative. Meanwhile, e-commerce is the leading representative of the Industry 4.0 transformation, using computing devices and communication platforms to conduct business online. Managers need to accurately understand the current high demand and dynamic market based on advanced technology, data analysis, and interconnected systems, with a primary customer orientation and do an excellent excellent job in customer relationship management to create a competitive advantage for organisations that can leverage the information at their disposal. However, the booming e-commerce also hides challenges. Organisations are responsible for keeping information secure, preventing unlawful use, maintaining customer trust, and using information competitively and strategically.