E-Customer Satisfaction And Consumer Attitudes Toward Mobile Augmented Reality Advertisements In The Indonesian Cosmetics Market
Abstract:This study aims to measure e-customer satisfaction through e-customer experience, and consumer attitudes towards mobile augmented reality ads (MARA) in the cosmetics marketplace in Indonesia. The research design uses a descriptive verification approach with a survey method. To obtain data, an online questionnaire was employed for cosmetics marketplace consumers in Indonesia who had made purchases after seeing MARA. It was determined that 214 people were taken randomly using a convenience sampling technique. Th… Show more
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