E- Marketing and Ict- Supported Tourist Destination Management. Implications for Tourism Industry in Global Recession

Abstract

Tourism is a dream factory. Destinations are the theatres in which tourism dreams are brought to life, moulded into unifying themes and stage managed as events." Keller, 2005 What are potential sources of growth in tourism? Possible answers include increasing the share of the sector, in particular the ratio of consumer expenses on tourism services and products (1), or increasing the relative market share of a region vis -a vis other regions (2). Moreover the proliferation of ICT in tourism has facilitated the growth of related employment in the ICT sector. The reflection on business models addresses all issues to some degree: the focus on " value propositions" highlights the attractiveness of tourism products to consumers. However, an analysis of the influence of specific value propositions on consumer behavior and more specifically their willingness to allocate an increasing part of their budget to tourism services is beyond the scope of this analysis.As little data are available about the impact of ICT and E-Marketing in tourism, this paper will focus on anecdotal evidence and strategic reasoning.

Destination Management Organisations (DMOs) and their role in summer product development in selected Alpine countries

“…It can be attributed to the fact that dynamic packaging requires sophisticated technical equipment and permanent supply chain management based on constant collaboration between DMOs and relevant service providers (Angst, Skalski 2016;Markus, Lassing, 2008). Moreover, for the implementation and maintenance of a dynamic system, significant financial resources are required, which especially small Alpine DMOs often cannot afford (Qirici, Theodhori, Elmazi, 2011). One-third of surveyed Alpine DMO managers find the dynamic e-solutions difficult to introduce from the financial point of view.…”

Electronic Marketing for the Development of International Tourism

“…Gali būti pasitelkiamos kitų svetainių paslaugos siekiant įgyti naujų klientų, patenkinti esamus ir kurti tarpusavio santykius. Qirici et al (2011) taip pat teigia, kad internetas rinkodaros specialistams ir vartoto jams suteikia daugiau dialogo ir individualizacijos galimy bių. Įmonėms tai reiškia santykių pradžią ir bendravimą su dar didesnėmis vartotojų grupėmis.…”

Does The Banking Information System Affect Customer Satisfaction and Loyalty?

“…Technological advances require companies in almost all fields to play a role in information technology, for example business entrepreneurship (Malik et al, 2020), marketing (Vilaseca-Requena, Torrent-Sellens and Jiménez-Zarco, 2007;Qirici et al, 2014), including banking (Ul Haq & Awan, 2020). Therefore, the bank changed the manual transaction service that previously served to meet the customer directly or the customer came to the bank's branch offices to become a technology-based transaction service.…”