E-Mobility in Europe

Filho, Walter Leal; Kötter, Richard

doi:10.1007/978-3-319-13194-8

Cited by 12 publications

(1 citation statement)

References 99 publications

(134 reference statements)

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“…According to PWC, Russian consumers, when choosing a vehicle, consider not innovation and prestige, but comfort and a practical component (Tomorrow of the Automotive Industry., 2018 ). However, changes in the transport environment of large cities, including electrification of transport, are taking place all over the world, and Russia is no exception in this regard (Leal Filho and Kotter, 2015 ; Saginov and Zavyalov, 2020 ). These changes put consumers in a situation of risk and uncertainty, which is reflected in their transport preferences and consumer behavior.…”

Section: Literature Reviewmentioning

confidence: 99%

Cross-Cultural Study of the Attitudes of Russian and Chinese Consumers Toward Electric Vehicles

Zhao

2022

Front. Psychol.

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AimThe article presents the results of a study of psychological factors of consumer loyalty concerning electric vehicles. An electric scooter was used as an example of an electric vehicle. The study involved a total of 165 people in China and 150 people in Russia. The study aimed to compare the psychological characteristics of Russian and Chinese consumers based on their attitudes toward an innovative product such as the electric scooter.Hypotheses(1) The identity of Russian and Chinese consumers and the perceived individuality of the product (electric scooter) differ significantly; (2) The proximity of the consumer's identity and the image of the product (electric scooter) enhances the positive attitude toward the product; (3) Risk strategies of consumer behavior of Chinese and Russians differ.MethodsThe questionnaire included the scales: (1) “Measuring brand personality” by J. Aaker, (2) “Measuring consumer identity” elaborated by Morozova and Antononva, (3) The risk behavior scale by Vasilenko, Tkachenko.Results(1) The first hypothesis was confirmed: there were revealed differences in the consumer behavior of the respondents of these two groups concerning in their self-perception, as well as in the perception of electric scooters. The Russians perceive an electric scooter as energetic, young, extravagant, modern, and unusual; the Chinese are down-to-earth, family-oriented, real. (2) The hypothesis that the correlation of the consumer's identity and the individuality of the product is one of the psychological factors that determine the consumer's loyalty to a product is also confirmed. (3) The Chinese consumers' identity is more close to the product individuality and their loyalty to the product is higher. (4) Risk strategies of consumer behavior of Chinese and Russians significantly differ in terms of satisfaction with choosing of vehicle, the frequency of its use, and the importance of family approval of the choice of vehicle. The results can be used in the marketing strategy development. From the scientifical perspective, these results contribute to an understanding of the consumer loyalty mechanisms associated with consumer identity.

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Section: Literature Reviewmentioning

confidence: 99%

Cross-Cultural Study of the Attitudes of Russian and Chinese Consumers Toward Electric Vehicles

Zhao

2022

Front. Psychol.

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Mobility as a Service

2017

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Transformations of Urban Electric Transport in Ukraine after 1991 in the View of Transport Policy

Rudakevych

Sitek

Soczówka

2019

ESR&P

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Abstract The article presents, in a multifaceted manner, the changes that occurred in urban electric transport in Ukraine after 1991. The purpose of the article is to research the diversification of the degree and directions of development and transformation of urban electric transport systems in the context of the transport policy. The legal and financial conditions for the functioning and development of the system are discussed, and a SWOT analysis of the current situation is carried out. In order to assess the direction of the changes occurring on individual networks, a synthetic index was used, constructed on the basis of the statistical data from 25 years available. The research has shown that in 1991‒2016, in the vast majority of Ukrainian cities there was a regression in urban electric transport, the largest in the east of Ukraine. That was of a bipartite nature: in the first years it practically applied to all networks, later a polarization in cities occurred ‒ in parts of cities the situation of urban electric transport has improved slightly. In the context of numerous diagnosed problems, the challenges faced by urban electric transport in Ukraine were indicated.

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E-Mobility in Europe

Cited by 12 publications

References 99 publications

Cross-Cultural Study of the Attitudes of Russian and Chinese Consumers Toward Electric Vehicles

Cross-Cultural Study of the Attitudes of Russian and Chinese Consumers Toward Electric Vehicles

Mobility as a Service

Transformations of Urban Electric Transport in Ukraine after 1991 in the View of Transport Policy

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