E-Shopping Sites Preference Analysis with Multi-Criteria Decision-Making Methods

Abstract

The increasing usage of the internet all over the world has become an indispensable part of our life. The use of internet in many areas such as health, tourism, education, transportation, shopping, communication, banking is increasing day by day and spreading over a wider area. With the widespread use of the Internet, the use of web sites and the work carried out on this area have also increased. Web sites are the bridge between user and information resources. User-centric design principles make it possible for users to efficiently use web sites. Several methods, standards, and studies have been done to measure accessibility and usability. In this study, the preference of web sites in the shopping sector was compared using the VIKOR method, which is a multicriteria decision-making method, and the most preferred website was identified. In this context, the opinions of one hundred and eighty web site users were consulted. In the scope of the study, evaluation criteria were determined first. Using VIKOR method, web sites with similar characteristics have been examined in terms of usability.