Early adopters of the Web as a retail medium: small company winners and losers

O’Keefe, Robert M.; O’Connor, Gina Colarelli; Kung, Hsiang‐Jui

doi:10.1108/03090569810224038

Cited by 87 publications

(51 citation statements)

References 19 publications

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“…Many early commentators therefore predicted that the Internet would present a golden opportunity for the small business, typically operating in highly localised or specialised markets, to extend their reach [Hsieh & Lin, 1998]. However, even at the time, it was being recognised that such benefits could only be realised by organisations that were able to readily develop the new competencies that were necessary for effective electronic trading [O'Keefe et al, 1998]. …”

Section: A Radically Different Market-placementioning

confidence: 99%

Internet retailing: the past, the present and the future

Doherty

Ellis‐Chadwick

2010

International Journal of Retail &Amp; Distribution Management

139

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Purpose -The primary aim of this paper is to critically review the literature that explicitly addresses the adoption, application and impact of Internet technologies, by retailers, for the promotion and sale of merchanidise. In particular, this study seeks to: 1) present a holistic and critical review of the early predictions, with regard to the uptake and impact of Internet retailing; 2) critically reappraise these claims in light of current trends in Internet retailing; and 3) explore where e-tailing may be heading in the coming years.Design / Methodology /Approach -The study adopts an extensive and critical review of the literature, with regard to the adoption, uptake and impact of Internet retailing, as published in the academic literature over the past twenty years.Findings -In hindsight it can be seen that many of the original predictions, made at the dawn of the Internet era, have not become a reality: retailers aren't cannibalising their own custom, virtual merchants aren't dominating the market-place, and the high-street hasn't, as yet, been put out of business. By contrast other predications have come to pass: electronic intermediaries are playing an increasingly important role, 'one-to-one' marketing has become a reality, prices are more competitive, and perhaps most importantly the consumer has become more powerful.Research limitations / implications -Providing a brief review of the past, present and future of online retailing is an extremely ambitious undertaking, especially given the vast amount of literature that has been published in this area. In attempting to provide an overall impression of the broad themes, and most important findings, to emerge from this important body of literature, it is inevitable that we will have either missed or underplayed many important pieces of work. Consequently, there is a need for follow-up studies that aim to provide deeper and richer reviews of more narrowly defined elements of this vast landscape.Originality / value -This study presents one of the first and most thorough reappraisals of the initial literature with regard to the likely development, implications and impact of Internet retailing. Moreover the paper seeks to break new ground by attempting to use the current literature to help predict future directions and trends for on-line shopping.

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Section: A Radically Different Market-placementioning

confidence: 99%

Internet retailing: the past, the present and the future

Doherty

Ellis‐Chadwick

2010

International Journal of Retail &Amp; Distribution Management

139

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“…Whilst little work has explicitly been conducted to explore the process and content of evaluation approaches for sell-side e-commerce investments, much work has been conducted in related fields, which may be of relevance. For example, researchers, such as Teo et al (1997), O'Keefe et al, (1998) and Doherty et al (1999) have conducted studies investigating factors that affect the adoption of the Internet for sell-side ecommerce. These studies have helped to establish the significance of factors such as product suitability, perceptions of the market, suitability of logistical/ technical infrastructure, availability of resources and clear strategic vision, in influencing the adoption decision.…”

Section: Design and Validation Of The Interviewsmentioning

confidence: 99%

Towards the formulation of a comprehensive framework for the evaluation of investments in sell-side e-commerce

Doherty

McAulay

2002

Evaluation and Program Planning

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“…Many previous studies have used web surveys as a means of analysis of web site content and for creating a snapshot view of companies' online activities in various industrial activity sectors including retailing (Dixon & Quinn, 2004;Marciniak et al, 2004;O'keefe et al, 1998;Morganosky, 1997). However, this study is unique in the fact that it uses a sequence of web site surveys taken at two yearly intervals between 1997 and 2007 to provide a longitudinal view of retailers' online activities during the world's first decade of Internet retailing.…”

Section: Research Methods Research Methods Research Methods Research Methodsmentioning

confidence: 99%

E‐strategy in the UK retail grocery sector: a resource‐based analysis

Ellis‐Chadwick

Doherty

Anastasakis

2007

Managing Service Quality: An International Journal

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PurposeThe purpose of this paper is to develop a better understanding of the expansion and development strategies used by retailers based in the UK for creating sustained competitive advantage in online grocery retailing.Design/methodology/approachThe objectives of this research were addressed by using a qualitative research strategy consisting of two specific methods of data collection: primary and secondary data collection.FindingsThe study suggests that retailers have tended to follow an incremental approach towards the development and expansion of their online service provision. This route to expansion involves the trialling of new ideas, keeping close watch on the competition while endeavouring to introduce innovative new services to capture consumer interest and deliver customer benefits.Research limitations/implicationsThe major limitation associated with this study is with respect to its heavy reliance on secondary sources. Consequently, assumptions have had to be made about the retailers' strategic thinking, as we were not able to secure any first hand accounts. However, in terms of the research implications, this study has both demonstrated the value of secondary data sources, and highlighted the benefits of adopting a resource‐based analysis.Practical implicationsThe findings highlight the importance of viewing an organisation's web‐based IT resources, as being only one element of its e‐commerce strategy.Originality/valueThis study makes a major contribution in two ways. First, it has mapped out the strategic pathways followed by the UK's five leading grocery retailers, in terms of their adoption of e‐commerce during the first complete decade of online retailing. Second, the paper has demonstrated how the resource‐based theory provides a very useful lens through which these pathways can be viewed and ultimately explained.

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Early adopters of the Web as a retail medium: small company winners and losers

Cited by 87 publications

References 19 publications

Internet retailing: the past, the present and the future

Internet retailing: the past, the present and the future

Towards the formulation of a comprehensive framework for the evaluation of investments in sell-side e-commerce

E‐strategy in the UK retail grocery sector: a resource‐based analysis

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