A b s t r a c tAn adverse effect of heat stress in poultry depends on both the external factors such as diet, water supply, rearing technology, birds' population density, air humidity and flow rate, etc., and the internal factors, particularly, poultry species and breed specificity, physiological conditions, etc. Herein, the approaches to prevention and alleviation of heat stress in poultry are summarized and discussed. Different strategies were proposed for lowering of body heat production and for better heat dissipation, thus maintaining productivity and product quality and minimizing losses for poultry farms. These strategies include the increase in energetic level of a diet in accordance with decrease in feed consumption due to stress (N.J. Daghir, 2009) and inclusion of higher (up to 4-5 %) levels of fat (B.L. Red, 1981; N. Usayran et al., 2001; A.A. Ghazalah et al., 2008); decrease by 2-4 % of dietary crude protein (Q.U. Zaman et al., 2008) and carbohydrate levels (metabolization of fat produces less heat than protein and carbohydrates) (N