The NACADA Journal is a publication of NACADA: The Global Community for Academic Advising, an international, educational association of individuals engaged in the work of academic advising. The Journal forms the backbone of the scholarship of advising and plays a key role in supporting the development of advising as a profession. This content analysis indicates the most common topics covered in the journal as well as its intended audience. It also identifies previous authors and their affiliations, as well as determines common research practices and methodological approaches used in their articles. The analysis includes 22 biannual issues of the journal across a decade (2010−2020) and shares implications and future directions for the journal.