Despite technological advances in engines and fuels, the transportation sector is still one of the largest emitters of greenhouse gas (GHG). Driving patterns, including eco-driving techniques, are a complementary measure for saving GHG emissions. Most eco-driving studies so far have been conducted in large cities suffering chronic congestion problems. The aim of this research is therefore to analyse the potential of driver behaviour for reducing emissions in a small non-congested city. Driver performance parameters such as travel speeds, number of stops, revolutions per minute, and maximum acceleration-deceleration are also studied. The methodology is designed to measure the effect of both eco-driving and eco-routing under real traffic conditions. A campaign was carried out in the city of Caceres (Spain) to collect data on various types of roads under different traffic conditions. This research concludes that eco-driving leads to CO 2 savings on all routes and road types of 17% in gasoline engines and 21% in diesel, although travel times are increased by 7.5% on average. The shortest route is also the most ecological, regardless of the traffic volume and characteristics, implying that consumption in non-congested cities depends mainly on distance travelled rather than driving patterns in terms of number of stops, speed and acceleration.