The construction of ecological culture is a major issue concerning the national economy and people's livelihood. In order to clearly recognize the image characteristics of rural ecological culture development based on the rural revitalization policy background and achieve the harmonious development of rural economic operation, this paper, a case study on the image characteristics of rural ecological culture under the rural revitalization policy is performed, and an in-depth analysis of ecological culture is performed with respect to natural ecology and social ecology of culture. Then, the results of in-depth analysis and case study indicate that cultural ecology has the typical characteristics of heritability, variability and diversity, and that, the development of rural ecological culture in Changzhou is relatively good in connection to natural resources, construction resources and human resources, in which Liyang contributes the most to ecological culture in Changzhou, accounting for 40%. In view of the above, the research results provide a certain reference value for policymaking under the rural revitalization strategy.