Economic Confidence as a Factor of Management of Russian Banks’ Financial Stability under the Condition of Geopolitical Risks

Abstract

The article considers some instruments and technologies which can substantially improve economic confidence at the Russian market of banking services. The article also covers several factors which restrict possibilities of effective management of Russian commercial banks' financial stability in the current conditions. Geopolitical risks realization and their growing influence on development dynamics of the Russian banks call for the necessity of development of new methods and instruments of financial stability management, which is closely connected with increasing of profitability of client operation and creation of system of risk management in banks. The author develops a methodology for calculating the return on customer service, as well as a technique to control profitability of customer service. To facilitate the use of this method the calculation of profitability of customer service to be integrated into a customized version of banking software in the risk management system, so the author creates private banking scheme of strategy in dealing with clients. The author also conducts website expertise in private Banking segment of six major private banks, analyzes marketing management of the bank 'financial strategy on the example of OTP Bank, as well as developed and tested a methodology to assess the maturity level of financial services in a commercial bank, including a major components of management of financial stability.