“…Agricultural producers frequently use agricultural magazines for news pertaining to production technology, agribusiness management, personal health, work safety, and public policy (Ford & Babb, 1989;Wadud et al, 1998). Naile (2006) found that agricultural magazines provide Research these sources may act together in the social amplification of risk. As a source of risk amplification, the media can produce effects rippling across time, space, and social institutions (Kasperson et al, 1988).…”