Abstract:Today's online science production and dissemination practices are far from being monolingual, monomodal or scarce in available genres (cf., e.g., Luzón & Pérez-Llantada, 2022, or the review in this issue). Quite on the contrary, the digitalization (or digitization) of science communication (Bucher, 2020;Könneker & Lugger, 2013) has brought about unprecedented access to a profusion of diverse semiotic resources which researchers need to harness for the effective diffusion and promotion of their investigative ac… Show more
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