Efecto del coste percibido, la calidad de servicio y la satisfacción sobre las intenciones futuras del espectador

Abstract

Recently the study of perceived value has been introduced as a variable that has a strong influence in the development of satisfaction and the repurchase intention. This work provides an analysis of the perceived quality, value, satisfaction and future intentions of spectators in a mega sports event. Trough structural equations modeling results indicate a strong effect of cost value on satisfaction. It is further noted that cost value is the variable that has more weight in predicting the future intentions of spectators.

The management of major sporting events as an antecedent to having the city recommended

“…In addition, quality is positively and significantly correlated with spectator satisfaction (Calabuig, Burillo, Crespo, Mundina, & Gallardo, 2010;Calabuig, Crespo, & Mundina, 2012;Ko et al, 2010).…”