“…In the corporate context, organizations seek incremental development as much as discontinuous innovations (Birley & Muzyka, 2001). Innovation, according to various authors is comprised of three definitions (Afuah, 1998;Birley & Muzyka, 2001;Cohen & Graham, 2002;Engel et al, 2000;Freire, 2002;Kenny, 2003;Siqueira, 1999;Tushman & Nadler, 1997): Incremental -products that provide additional characteristics or extensions of a previously standardized line; Synthetic -products with no new technology that is only a combination of a series of existing technologies; and Discontinuousproducts with the development or application of substantially new technologies or ideas that require the introduction of new qualifications, processes and systems throughout the organization.…”