Effectiveness Measurement Methods for the Application of Design Thinking Approach

Abstract

The design thinking approach is a widely applied mindset in businesses and began to become more and more popular in public services. Nevertheless, there are market segments, and players do not prefer to employ the tools and the methods offered by this fresh concept. After detailing the characteristics of the design thinking approach, the paper tends to provide possible solutions for its intensive spread in all sectors by offering concrete options for defining the benefits expressed numerically. Following a short conceptual clarification, the paper details two main issues. The first main point is: does the effectiveness expressed numerically influence decision- makers in facilitating an overall spread of design thinking approach? Secondly, three suitable measurement methods are introduced for evaluating the effectiveness with a comparison of their main features. Finally, the authors draw conclusions and evaluate the research question.