Effectiveness of 2 different campaigning methods in reaching the public: Conventional pamphlet campaign vs social media campaign - A pilot study
E Sharmila,
V Ramesh,
R Jayaprakash
et al.
Abstract:Cost effective campaigning method to attract people to an awareness program need to be identified. Conventional Pamphlet Campaign remain popular despite the expanding range of Social Media Campaign that have potential to reach large number of people at low cost. Two different methods of awareness campaigns were used to attract people to an awareness program. The Conventional Pamphlet was distributed manually and Social Media Campaign was done in Facebook as a paid promoted post. The budget was fixed to Rs.1200… Show more
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