2022
DOI: 10.1108/ijchm-04-2022-0508
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Effects of entrepreneurial orientation, marketing, and innovation capabilities, on market performance: the mediating effect of sustainable competitive advantage

Abstract: Purpose The purpose of this study is to examine the direct/indirect effects of sustainable competitive advantage (SCA) antecedents (entrepreneurial orientation, marketing capability, innovation capability and marketing innovation) on market performance (MP) in travel agencies. Design/methodology/approach A survey was used for data collection randomly from 315 managers in travel agencies and structural equation modelling was used for testing research hypotheses. Findings The findings of this study showed th… Show more

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Cited by 27 publications
(12 citation statements)
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“…Risk-taking, hard-working, flexibility, confidence, social, optimism, patience, passion, trustworthiness and determination were the keywords grouped under this dimension. Elgarhy and Abou-shouk (2022) also stressed the importance of some personality characteristics, such as orientation capacity, risk-taking, marketing skills and innovativeness, as critical antecedents of entrepreneurial orientation. Especially determination has been emphasized by some participants as the most important personal characteristic of successful refugee entrepreneurs.…”
Section: Findings and Discussionmentioning
confidence: 99%
“…Risk-taking, hard-working, flexibility, confidence, social, optimism, patience, passion, trustworthiness and determination were the keywords grouped under this dimension. Elgarhy and Abou-shouk (2022) also stressed the importance of some personality characteristics, such as orientation capacity, risk-taking, marketing skills and innovativeness, as critical antecedents of entrepreneurial orientation. Especially determination has been emphasized by some participants as the most important personal characteristic of successful refugee entrepreneurs.…”
Section: Findings and Discussionmentioning
confidence: 99%
“…Superior resources drive innovation performance (Rehman et al, 2023). Innovation performance anticipates future market demand (Elgarhy & Abou-Shouk, 2023). Superior competence is needed to develop products with good design and quality control.…”
Section: Entrepreneurial Orientation and Qualitybased Differentiationmentioning
confidence: 99%
“…Thus, service providers need technology to communicate with 2016) also state that coinnovation among the active relationship between ICT, human resources management and organizational change is critical for improving the productivity of small and medium-sized enterprises (SMEs). Based on the findings, business practitioners need to analyze how human resources, such as employees, managers and business owners, are involved in the process of cocreation and managing the flow of customer experience by increasing employees' awareness of their roles in the value cocreation process (Elgarhy and Abou-Shouk, 2022). 5.1.2.2 IT competence in service innovation.…”
Section: Antecedents Outcomes and Theoriesmentioning
confidence: 99%