For fresh foods, the purpose and benefits of modified atmosphere packaging (MAP) generally include the preservation of antioxidants, the extension of shelf life, deferral of microbial spoilage, and retention of product color. Commercial MAP products frequently involve a mixture of nitrogen, oxygen, and carbon dioxide, affecting consumer acceptability, cost‐effectiveness, and hygienic food safety issues. This study investigated a novel active MAP formulation for strawberries in retail packaging which ensures changes in quality‐related physicochemical characteristics [including hardness, moisture, vitamin C, total soluble solids (TSS), titratable acid, and appearance] during low‐temperature storage, whereas samples of different storage times were assessed for shelf life by sensory evaluation. The innovative active MAP formulation of 0.8 g of sodium ascorbate, 2.6 g of sodium carbonate, and 1.6 g of ferrous sulfate achieved atmosphere equilibrium in packaged strawberries in <48 h, compared to 5–6 days in the control group. Strawberries treated with active MAP maintained their moisture, firmness, vitamin C, TSS, and titratable acid contents better than the control group (p < 0.05). The strawberries showed softening and waterlogging of tissue and 50% moldiness by the 14th day, while the control group lost commercial value by the 8th. New applications of similar commodities in food are unavailable based on current knowledge. Therefore, the scope of fresh food applications covered in this study and the refinement of other functions will be helpful directions for future research.