1972
DOI: 10.2307/4594512
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Effects of Source, Message, Audience Characteristics on Health Behavior Compliance

Abstract: EDUCATION for health can be thought of as a learning process that may involve cognitive, affective, and behavioral components which influence what a person knows, believes, or does about health matters. This learning process is one by which individual knowledge, attitudes, motivations, and behaviors are changed. The educator is one who attempts to facilitate the learning process in a direction deemed appropriate and desirable. Planned intervention is aimed at influencing and persuading an audience, ranging fro… Show more

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Cited by 6 publications
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