“…Intellectual assets should be protected through registration of patents, trademarks, design rights, copyrights, etc. Human assets need protection in the form of opportunities for career growth (Brooking, 2001;Vetrenko and Evnevich, 2016;Vetrenko and Yaburova, 2014;Voronkova, 2015a;2015b;Vetrenko, 2016;Kalinina et al, 2015;Denisova et al, 2017;Mirgorodskaya et al, 2017).…”