China is the largest e-commerce market globally, with a share of more than 40% of the total value of e-commerce transactions in the world, down from just 1% a decade ago. The Chinese are the most used electronic payment, ordering services, and watching videos on smart devices worldwide. The study of ecommerce is one of the branches of business administration established electronically through the use of Internet networks, which aim to carry out buying and selling operations. With the popularity of e-commerce, people from more and more backgrounds are using e-commerce websites and apps, but among these users, some people are unable to use these apps/websites or have barriers to use them. Accessibility design enables anyone (regardless of ability, for example, Color-blind) to successfully navigate, understand and use some applications. The accessibility design is widely used in video games, which can give guidance to the e-commerce accessibility design. This study will analyze five well-known e-commerce websites worldwide and the consumption habits of people with barriers to use from the perspective of accessible design to suggest two new concepts of accessible design methods based on game accessibility and web accessibility to make these e-commerce websites/apps more suitable with the user habits of the particular group.
Keywords-e-Commerce; accessibility design; color-blind; game accessibility I. BACKGROUND
A. The Importance of Accessibility Design to e-CommerceWebsites Designing a professional online store for our business in an innovative way that provides a good user experience for our customers will undoubtedly build a different and strong image in front of consumers and increase their confidence in your services and products. China e-commerce has made remarkable achievements, increasing impact and penetration on the economic, social, cultural, and other fields, and has become a new driving force for economic growth. e-Commerce has also become an indispensable part of the daily life of the Chinese people. As a virtual place for businesses and consumers to communicate, e-commerce websites provide consumers with an excellent online consumption experience, including visual and auditory stimuli. With these advantages, those e-commerce websites encourage consumers to spend actively and give consumers a good experience. [1]. However, the vast majority of e-commerce sites are not explicitly designed for people with disabilities. The users of an e-commerce website should be all