Einleitung

Orsolits, Horst; Lackner, Maximilian

doi:10.1007/978-3-658-29009-2_1

Cited by 3 publications

(3 citation statements)

References 10 publications

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“…As a result of the gaming industry, especially through the apps Pokémon Go and Snapchat, AR technology has experienced a significant upswing in recent years and now has great potential in various fields of application. So far, AR has found practical application in the automotive, logistics, interior design, marketing, beauty and fashion sectors (Orsolits & Lackner, 2020).…”

Section: Practical Fields Of Application In Armentioning

confidence: 99%

Augmented Reality in Fashion E-Commerce

2023

Proceedings of the International Conferences on E-Society 2023 and Mobile Learning 2023

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As a result of digitalisation and the Covid-19 pandemic, the demand for online shopping is increasing. In the fashion sector, this implies changes in buying behaviour, especially due to different sizes, size systems and the ability to visualise clothes on one's own body. Customers' incorrect purchases result in a high number of returns, a big challenge for all fashion online retailers. Augmented reality (AR) is to be used to optimise the customer's shopping experience and to counteract the problem of returns. The aim of the research is to determine the drivers and barriers of AR in fashion e-commerce from the consumers' and fashion retailers' perspective. The aim is to analyse the influence of AR on the fashion shopping experience. The strongest drivers of the willingness to use AR from the customer's perspective are the right size selection, the reduction of incorrect purchases and the fit of the garments. The biggest barriers to AR are data security, technical challenges, and a lack of trust in AR. For fashion retailers, the main added value of AR is the reduction of returns. There is a significant, positive correlation between the convenience of customers and the usefulness of AR in fashion online shopping and the intention to use AR. In future, consumers will more likely shop for fashion online via a smartphone and AR glasses.

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Section: Practical Fields Of Application In Armentioning

confidence: 99%

Augmented Reality in Fashion E-Commerce

2023

Proceedings of the International Conferences on E-Society 2023 and Mobile Learning 2023

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“… 2020 ). Darüber hinaus bietet VR neue Vermarktungsansätze von Produkt-Showrooms bis hin zu virtuellen Messeständen, die potenzielle Kundschaft näher an Produkte heranrücken lassen (Orsolits und Lackner 2020 ). Die realitätsnahe Demonstration von Funktionen sorgt für eine Abhebung gegenüber der Konkurrenz.…”

Section: Konzeptuelle Grundlagenunclassified

Affordance-Experimentation: Eine Fallstudie zur Entwicklung von Virtual-Reality-Anwendungsfällen im Unternehmenskontext

Fromm

Slawinski

Mirbabaie

2021

HMD

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ZusammenfassungDurch technologische Fortschritte in den letzten Jahren ist Virtual Reality erschwinglicher und benutzerfreundlicher geworden, sodass Unternehmen die Einführung der Technologie verstärkt in Betracht ziehen. Ihren Aufschwung erlebte die Technologie jedoch durch die Unterhaltungs- und Spieleindustrie, weshalb sich für Unternehmen die Frage nach sinnvollen Anwendungsfällen stellt. Nach der Affordance-Experimentation-Actualization-Theorie ist insbesondere bei neu aufkommenden Technologien eine Experimentierphase notwendig, um Handlungsmöglichkeiten aufzudecken und daraus Anwendungsfälle zu generieren. Dieser Artikel präsentiert die Ergebnisse einer Fallstudie in einem Unternehmen, das sich während der Studie in der Experimentierphase befand. Durch Interviews mit acht Beschäftigten und einem Vertriebspartner konnten drei Handlungsmöglichkeiten für Virtual Reality im Unternehmenskontext und eine zuvor nicht bekannte Aktivität der Experimentierphase identifiziert werden. Damit erweitert die Studie bisherige Forschung zur Experimentierphase und zeigt Unterschiede im Vergleich zu anderen innovativen Technologien auf, die in vorherigen Studien untersucht wurden. Für Unternehmen bietet die Studie wertvolle Einblicke in die erfolgreiche Gestaltung der Experimentierphase als Vorbereitung auf die Implementierung.

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“…Social change is contributing to the development of the metaverse, as the COVID-19 pandemic has highlighted the need for virtual applications and their connection to the physical world, as well as the opportunities that digital life offers [6]. For example, regardless of location, users can view digital twins in virtual reality environments with business partners worldwide or experience virtual, interactive festivals and events in their favorite computer game [7]. The interest in the metaverse is also reflected in the growing interest of large tech companies.…”

Section: Introductionmentioning

confidence: 99%

Metaverse Meets Smart Cities—Applications, Benefits, and Challenges

Maier,

Weinberger

2024

Future Internet

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The metaverse aims to merge the virtual and real worlds. The target is to generate a virtual community where social components play a crucial role and combine different areas such as entertainment, work, shopping, and services. This idea is explicitly appealing in the context of smart cities. The metaverse offers digitalization approaches and can strengthen citizens’ social community. While the existing literature covers the exemplary potential of smart city metaverse applications, this study aims to provide a comprehensive overview of the potential and already implemented metaverse applications in the context of cities and municipalities. In addition, challenges related to these applications are identified. The study combines literature reviews and expert interviews to ensure a broad overview. Forty-eight smart city metaverse applications from eleven areas were identified, and actual projects from eleven cities demonstrate the current state of development. Still, further research should evaluate the benefits of the various applications and find strategies to overcome the identified challenges.

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Einleitung

Cited by 3 publications

References 10 publications

Augmented Reality in Fashion E-Commerce

Augmented Reality in Fashion E-Commerce

Affordance-Experimentation: Eine Fallstudie zur Entwicklung von Virtual-Reality-Anwendungsfällen im Unternehmenskontext

Metaverse Meets Smart Cities—Applications, Benefits, and Challenges

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