Abstract. In recent years, window-integrated solar protection systems are used and studied as a promising energy saving technology, both for cold and hot climates. In particular, smart windows, whose optical proprieties in the solar wavelength range can somehow be controlled, show interesting results, especially in reducing the air conditioning power consumption. With the improvement of nanolithography techniques as well as with the possibility of designing polarization intervals, coupled polarizing films show a good potential as a dynamic and wavelength-selective shading technology. In this paper, UV-Vis-NIR spectrophotometric measurements are carried out on two polarizing technologies, Polaroid crystalline polarizer and Wire Grid broadband polarizer, in single-and double-film layout, to evaluate their optical performances, i.e. spectral transmittance, reflectance and absorptivity. The solar radiation glazing factors, according to the standard UNI EN 410, are calculated. The measured data are also analyzed in detail to emphasize the optical peculiarities of the materials under study that do not stand out from the standard parameters, as well as the specific problems that arise in spectrophotometric evaluations of polarizing films.