This study aims to test the effectiveness of ARCS-based economic e-book media to improve learning motivation and learner outcomes. This is back grounded by the lack of motivation of students’ learning in following the economic learning process so that the results of learning students in economic learning become not maximal. With good learning motivation, it will boil down to achieving good learning outcomes as well. The data collected in this study is motivational learning data collected through questionnaires and data on learning results collected through tests. Data analysis techniques are independent until t-test. The results of this study show that the test results for the average difference in learning motivation are significant (sig. = .000 < α = .05) and the study results are significant (sig. = .000 < α = .05). In the classes that received the treatment, the motivation of the students’ learning was high and the learning outcomes of the students were high. Thus, it can be concluded that ARCS-based economic e-book media is effective for improving learning motivation and learning outcomes of students.