Electronic Nicotine Delivery Systems (ENDS): Mapping the Indian Online Retail Market

Mohanty, Vikrant; Chahar, Puneet; Balappanavar, Aswini Y; Yadav, Vipul

doi:10.1093/ntr/ntx044

Cited by 7 publications

(7 citation statements)

References 17 publications

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“…Of the eight articles, five articles were conducted in the United States, with the remaining three being conducted in China, Canada, and India, respectively. One study used qualitative methods (Cobb et al, 2015), three studies used quantitative methods (Grana & Ling, 2014; Hammond et al, 2015; Pulvers et al, 2017), and four studies used both quantitative and qualitative methods (Escobedo et al, 2018; Mohanty et al, 2017; Williams et al, 2018; Yao et al, 2016). All studies used a cross-sectional and observational study design.…”

Section: Resultsmentioning

confidence: 99%

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What Can Customers See? Exposed Information on E-Cigarette Online Retail Website

Zhou,

Kwon,

Park

et al. 2023

UJAN

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Background The internet is the main channel for electronic nicotine delivery systems sales that the media uses to publicize electronic cigarettes (e-cigarettes). Once e-cigarettes entered the market, they quickly became widely available online and in retail stores in many countries and regions around the world. This systematic review aims to explore the online marketing strategies for e-cigarette retail websites including the design of e-cigarette retail websites and how the information of retail websites was exposed to the public. Method Studies were searched in five databases: Cumulative Index to Nursing and Allied Health Literature, EMBASE, Web of Science, Communication & Mass Media Complete, and PubMed. Included studies were published between 2007 and 2019. Results Eight studies were included in this review. Topics covered included smoking cessation claims, nicotine content claims, health or harmful substance exposure claims, age restriction/verification, membership and discounts, and media and celebrity effect. Most of the claims included information about the benefits of e-cigarettes, such as helping to quit smoking, being more environmentally friendly than traditional paper cigarettes, and not containing nicotine. Common marketing techniques included celebrity endorsements, showing discounts or membership offers, or getting a link to buy from the media. Conclusions The marketing of e-cigarettes is complex, and the authenticity of the information presented on the websites needs to be thoroughly understood. Such information will undoubtedly increase the interest and desire of potential buyers for e-cigarettes. Therefore, it is critical to establish necessary regulations regarding e-cigarette product information.

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Section: Resultsmentioning

confidence: 99%

“…All studies met the criteria on the data collection, data analysis, results, and discussion for the methodological quality evaluation (See Table 1 for details of included studies and Table 2 for methodology evaluations). One study did not clearly indicate whether they had a funding source or not (Mohanty et al, 2017).…”

Section: Resultsmentioning

confidence: 99%

What Can Customers See? Exposed Information on E-Cigarette Online Retail Website

Zhou,

Kwon,

Park

et al. 2023

UJAN

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“…Among the eleven member states in the WHO South-East Asia region; six countries namely North Korea, Nepal, Sri Lanka, Thailand, East Timor and India has banned e-cigarettes. In India, previously e-cigarettes are available in different flavours mostly through the online retail shopping websites [9]. One review published on vaping in India reported a total of 75 companies selling e-cigarettes online [10].…”

Section: Vaping In Who South-east Asia Region (Who-sear)mentioning

confidence: 99%

Vaping and e-cigarettes: A public health warning or a health promotion tool?

Teijlingen

Mahato

Simkhada

et al. 2019

Nepal J Epidemiology

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Over the past decade the use of electronic cigarettes (e-cigarettes) or so-called vaping has become increasingly popular in many parts of the world. The e-cigarette is a battery-operated device which releases vapours of flavoured nicotine instead of tobacco smoke. The e-cigarette is a way to consume nicotine which gives the ‘high’ without the consumption of tar and other cancerous chemicals normally present in conventional tobacco cigarettes.

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“…They purchase the products mostly from online retailers (57%) and street shops (53%) 8 . A study on online sales of ENDS, including e-cigarettes, electronic shisha, electronic hookah (e-hookah), and electronic cigars, in 2015, revealed that there were 65 different models of ENDS sold in Indian online market, of which 69% were flavoured, and only 26% displayed health warnings 9 . The availability of flavoured ENDS coupled with the limited health warnings featured in the product descriptions might encourage youth to experiment with ENDS/ENNDS, resulting in a new form of nicotine addiction.…”

Section: Introductionmentioning

confidence: 99%

E-cigarette retailer storefront availability following a nationwide prohibition of e-cigarettes in India: A multicentric compliance assessment

Amalia¹,

Kapoor²,

Sharma³

et al. 2020

Tob. Prev. Cessation

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INTRODUCTION This study aimed to assess the availability of retailer storefronts that continued to sell electronic nicotine/non-nicotine delivery systems (ENDS/ENNDS) in India, and characterise such retailers following the promulgation of 2019 Indian Ordinance and Act (Ordinance/Act) that prohibit ENDS/ENNDS nationwide. METHODS Discreet observations were conducted of retailer storefronts across different socioeconomic zones in nine major cities of India (Bengaluru, Chandigarh, Dehradun, Delhi, Indore, Kolkata, Ludhiana, Raipur, and Ranchi) from 28 November 2019 to 22 January 2020 to identify the availability of ENDS/ENNDS (i.e. electronic cigarettes, e-cigarette liquid, e-cigarette accessories, heated tobacco products (HTPs), and HTPs accessories). We report the number and proportion (%) of retailers that sold ENDS/ENNDS. Other characteristics of the retailers are also described, including indirect evaluation of the retailer’s awareness of the Ordinance/Act. RESULTS Of the 199 retailer storefronts visited, 37 (18.6%) sold ENDS/ENNDS and, therefore, did not comply with the Ordinance/Act. The highest availability of non-compliant retailers was in Kolkata (n=26; 83.9%). The majority of the non-compliant retailers were tobacco retailers (n=35; 94.6%), sold e-cigarettes (n=22; 59.5%), and e-cigarette accessories (n=24; 64.9%). Although many of the non-compliant retailers displayed their ENDS/ENNDS products (n=33; 89.2%) and did not feature health warnings related to ENDS/ENNDS (n=32; 86.5%) in the stores, nearly 90% (n=33) were aware of the Ordinance/Act. CONCLUSIONS Despite a nationwide ban, ENDS/ENNDS are still available in major cities in India, and concentrated in a particular city. Indian authorities should focus on law enforcement to ensure that the prohibition is effectively implemented.

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Electronic Nicotine Delivery Systems (ENDS): Mapping the Indian Online Retail Market

Abstract: The study permits the use of web search engine to explore market availability of ENDS at various online retail websites. Recommendations from the study can be used to guide policy makers in developing strategies tailored to regulate availability and online sales of ENDS in India.

Cited by 7 publications

References 17 publications

What Can Customers See? Exposed Information on E-Cigarette Online Retail Website

What Can Customers See? Exposed Information on E-Cigarette Online Retail Website

Vaping and e-cigarettes: A public health warning or a health promotion tool?

E-cigarette retailer storefront availability following a nationwide prohibition of e-cigarettes in India: A multicentric compliance assessment

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