2024
DOI: 10.33423/jmdc.v18i3.7156
|View full text |Cite
|
Sign up to set email alerts
|

Electronics Utilization by Consumers: Antecedents and Impact on Consumer Positivity

Gregory S. Black,
Clayton L. Daughtrey,
Mick Jackowski
et al.

Abstract: A sample of consumers, ranging in age from late teens to 65, is used to examine the impact of demographic antecedents on consumer electronic utilization variables (age, household income, undergraduate major, and ethnicity).Then, the impact of these electronic utilization variables on positive consumer characteristics is examined (cultural openness, deal proneness, value judgment, self-esteem, and shopping enjoyment).Strong support indicates the various impacts the antecedents have on consumer electronic utiliz… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...

Citation Types

0
0
0

Publication Types

Select...

Relationship

0
0

Authors

Journals

citations
Cited by 0 publications
references
References 89 publications
0
0
0
Order By: Relevance

No citations

Set email alert for when this publication receives citations?