Electronics Utilization by Consumers: Antecedents and Impact on Consumer Positivity
Gregory S. Black,
Clayton L. Daughtrey,
Mick Jackowski
et al.
Abstract:A sample of consumers, ranging in age from late teens to 65, is used to examine the impact of demographic antecedents on consumer electronic utilization variables (age, household income, undergraduate major, and ethnicity).Then, the impact of these electronic utilization variables on positive consumer characteristics is examined (cultural openness, deal proneness, value judgment, self-esteem, and shopping enjoyment).Strong support indicates the various impacts the antecedents have on consumer electronic utiliz… Show more
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