Ritchie and Bale (2000), describe self-assessments as measurements of how good a business is and how they can move forward. Self-assessments can assist institutional leaders respond to the desires of both internal and external stakeholders, while meeting the institution's goals and objectives set forth in strategic plans. Additionally, Self-assessments increase accountability at all levels for higher education professionals to perform at levels defined by university leadership (the board and president) and agreed upon by the faculty and/or staff members. This chapter will show aspiring college presidents how to implement effective self-assessment practices to increase overall satisfaction with the university and its departments. It will also introduce readers to the Council for the Advancement of Standards in Higher Education, also known as CAS.