Eliciting consumers' willingness to pay for organic and welfare-labelled salmon in a non-hypothetical choice experiment

Olesen, Ingrid; Alfnes, Frode; Røra, Mia Bensze; Kolstad, Kari

doi:10.1016/j.livsci.2009.10.001

Cited by 185 publications

(123 citation statements)

References 28 publications

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“…Many consumers are increasingly interested in additional product attributes such as ecofriendliness, organic production, and domestic/ European origin, given that general expectations with respect to price and quality are met (e.g., Ankamah-Yeboah, Nielsen, & Nielsen, 2016;Bergleiter & Meisch, 2015;Brécard, Hlaimi, Lucas, Perraudeau, & Salladarre, 2009;Brunsø et al, 2008;Carlucci et al, 2015;Claret et al, 2012;Olesen, Alfnes, Bensze Rora, & Kolstad, 2010;Whitmarsh & Palmieri, 2011).…”

Section: Introductionmentioning

confidence: 99%

Consumers’ Willingness to Pay for Sustainable Seafood Made in Europe

Zander¹,

Feucht²

2017

Journal of International Food & Agribusiness Marketing

144

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Sustainability of increasing relevance also for seafood markets. The aim of this contribution is to analyze consumer preferences and their willingness to pay (WTP) for different sustainability claims, and to identify consumer segments according to their WTP. The contingent valuation method was applied to elicit consumers' WTP in eight European countries. The WTP varies between seven and almost 20%, depending on attribute and country. Three consumer groups become apparent: the largest group without any additional WTP, a smaller group with a moderate additional WTP of plus 17%, and a very small group with an additional WTP of more than 40%. Clear differences between countries are obvious regarding preferences for different sustainability attributes, particularly in the segment with the highest WTP. A fraction of the consumers is willing to pay significantly higher prices for sustainably produced fish from Europe: given that trustful standards are applied and well communicated.

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Section: Introductionmentioning

confidence: 99%

Consumers’ Willingness to Pay for Sustainable Seafood Made in Europe

Zander¹,

Feucht²

2017

Journal of International Food & Agribusiness Marketing

144

View full text Add to dashboard Cite

show abstract

“…This study only examined the loss of coloration in trout fillets. It does not address any potential issues that recreational anglers or consumers may have about the use of synthetic astaxanthin in hatchery diets [19,20].…”

Section: Discussionmentioning

confidence: 99%

Retention of Fillet Coloration in Rainbow Trout After Dietary Astaxanthin Cessation

Brown¹,

Barnes²,

Parker³

et al. 2016

Fish Aquac J

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“…In a recent study by Olesen et al (2010) it was found that a relatively large percentage of Norwegian consumers agreed (at least partially) that Norwegian animal welfare standards were sufficiently strict (78,1%), and that fish welfare was sufficiently protected in Norwegian fish farming (67.9%). In order to estimate a lower bound for the consumers' willingness to pay for improved welfare for farmed salmon, a real choice experiment with eco-labelled salmon was carried out in Norway (Olesen et al, 2010).…”

Section: Students Attitudes To the Use Of Gmo In Aquaculturementioning

confidence: 99%