Emergent Perspectives on Green Marketing: The Intertwining of Sustainability, Artificial Intelligence, and the Metaverse

Abstract

This paper explores the rapidly evolving landscape of green marketing, with a novel focus on the interactions between sustainability, artificial intelligence, and the emerging concept of the metaverse. It commences with a critical overview of the environmental challenges confronting today's market and how green marketing provides an opportunity to address these obstacles, fostering both ecological and corporate sustainability. The research then delves into the transformative role of artificial intelligence (AI), showcasing how AI's predictive capabilities and data-driven insights can optimize green marketing strategies. By ensuring resourceefficiency and elevating precision targeting, AI leads to operations that are both ecologically responsible and economically viable. The exposition further migrates into analyzing the metaverse, a digital simulation that mirrors the physical world, and its implications for sustainable business practices and marketing strategies. The concept of the metaverse presents transformative opportunities for green marketing by allowing an immersive, interactive, and engaging consumer experience, all while not taxing our physical environment. By interweaving these three aspects, the study synthesizes a comprehensive understanding of the potential future trends in green marketing. It concludes, showcasing how the unique amalgamation of sustainability, AI, and the metaverse can drive towards a more sustainable and technologically advanced marketing future. This comprehensive analysis provides invaluable insights for both theorists and practitioners who are navigating the green marketing landscape in this era of technology-induced disruptions.

Fashion Sustainability in the AI Era: Opportunities and Challenges in Marketing

“…Today's fashion industry, primarily the 'fast-fashion' segment, is known for its rampant consumption of natural resources, environmental pollution, waste generation, and unethical labor practices. From the substantial water footprint in cotton farming and synthetic fiber production to the heavy utilization of energy in manufacturing, these aspects are driving a shift towards sustainable fashion [48,49].…”