Emerging market for pork with animal welfare attribute in China: An ethical perspective

Liang, Yaoming; Xu, Yanjie; Lai, Debao; Hua, Gengrong; Huang, Deng-Shing; Wang, Hao; Li, Hui; Han, Li

doi:10.1016/j.meatsci.2022.108994

Cited by 15 publications

(7 citation statements)

References 48 publications

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“…Some studies have revealed a direct relationship between improved animal welfare and higher-safety animal products. Moreover, the WTP a premium price for animal-friendly products may highlight consumers' altruistic tendencies, showing their humanitarian concern for animals [52].…”

Section: Discussionmentioning

confidence: 99%

Willingness to Pay a Higher Price for Pork Obtained Using Animal-Friendly Raising Techniques: A Consumers’ Opinion Survey

Giannetto,

Biondi,

Previti

et al. 2023

Foods

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In Italy, the consumption of pork meat is increasing, despite consumers’ attitudes being addressed toward a greater sensitivity about animal welfare and its link with safe food. Considering the relatively high animal welfare standards and the divergence in public interest in farm animal welfare and ethical issues, the objective of this study—in continuation of our previous paper relating to consumer behavior and preferences in welfare-friendly pork breeding—was to investigate habits of pork consumers regarding pig welfare, principally evaluating their willingness to pay (WTP) a higher price for pork obtained using raising techniques with an approach based on animal welfare. An ad hoc questionnaire-based survey was submitted to consumers (n = 404) in Messina province, Italy. Results suggest that 47% of consumers were willing to pay an additional price for pork from farms that apply specific animal welfare standards. Positive correlations were between WTP and farming techniques (p = 0.001), organic farming methods (p = 0.001), and farms in which animal welfare is taken care of and guaranteed (p < 0.001). These findings suggest that consumers intend to pay a higher price for pork, like other animal products obtained using animal-friendly raising techniques. The sensitivity to the animal welfare of a single human being may influence consumers’ attitudes toward pork consumption.

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Section: Discussionmentioning

confidence: 99%

Willingness to Pay a Higher Price for Pork Obtained Using Animal-Friendly Raising Techniques: A Consumers’ Opinion Survey

Giannetto,

Biondi,

Previti

et al. 2023

Foods

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show abstract

“…Our study aims to highlight its importance in the advancement of the livestock sector. Given the increasing focus on sustainability and animal rights, there is a growing demand for products that prioritize animal welfare [11,12,32]. Given the omnipresence of milk in everyday consumption, its intersection with animal welfare becomes a prescient issue.…”

Section: Discussionmentioning

confidence: 99%

Glimpsing the Future of Animal Welfare through a Bottle of Milk: Insights from Chinese University Students

Liang,

Chen,

Liu

et al. 2023

Foods

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The consumption patterns of university students hold the power to significantly influence market trends. This study illuminates the escalating emphasis on animal welfare in these students’ purchasing choices, specifically concerning milk products. Utilizing a discrete choice experiment, we identified a pronounced preference among students for milk products with animal welfare certifications. Students were segmented into three categories based on their motivations: “Quality–Oriented” (20.55%), “Emotionally Intuitive” (30.67%), and “Quality–Emotion Balanced” (48.77%). The “Emotionally Intuitive” group manifested the most robust inclination toward such certifications. Based on these findings, we recommend tailored market strategies targeting these distinct segments. Moreover, our findings emphasize the importance of intensifying animal welfare education, shaping a market aligned with animal welfare principles, and fostering a broader societal environment attuned to animal welfare.

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“…Furthermore, consumers aged 16 and above were targeted as respondents in the survey, as China implements a nine-year compulsory education system, and 16 years old is usually the corresponding age for an individual to complete their compulsory education. Some previous research has included the 16-year-old group in survey subjects when assessing the purchasing of household food items, including Liu & Niyongira (2017), Liang et al (2023) [ 29 , 30 ].…”

Section: Methodsmentioning

confidence: 99%

Consumer Preferences for Animal Welfare in China: Optimization of Pork Production-Marketing Chains

Liang

Cheng

et al. 2022

Animals

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Consumption demands for pork produced by farms that employ strategies to improve animal welfare (“animal welfare pork”) will be an important indicator for predicting domestic pig feeding standards and pork industry development. This paper analyzes consumer preferences for animal welfare pork based on the choice experiment data of 1274 pork consumers in Guangdong province, China. The results show that consumers had a significant preference for animal welfare pork and that they were willing to pay a premium of 2.359–10.477 CNY/500 g (5.27–23.39%) on average. There is heterogeneity in consumer preferences regarding age, education level, and income. Producers of animal-derived products can not only adjust the mix of production conditions to improve pig welfare and innovate contractual arrangements for industry chain stakeholder groups, but they can also develop differentiated marketing strategies for animal welfare products to meet consumer demands for animal welfare.

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Emerging market for pork with animal welfare attribute in China: An ethical perspective

Cited by 15 publications

References 48 publications

Willingness to Pay a Higher Price for Pork Obtained Using Animal-Friendly Raising Techniques: A Consumers’ Opinion Survey

Willingness to Pay a Higher Price for Pork Obtained Using Animal-Friendly Raising Techniques: A Consumers’ Opinion Survey

Glimpsing the Future of Animal Welfare through a Bottle of Milk: Insights from Chinese University Students

Consumer Preferences for Animal Welfare in China: Optimization of Pork Production-Marketing Chains

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