Emerging technology as an essential factor in changing lifestyles and reshaping exercise behaviour in Taiwan

Ko, Ling-Mei; Tai, Wei-Chun; Lee, Ping-Chao

doi:10.1080/17430437.2022.2144245

Cited by 2 publications

(1 citation statement)

References 95 publications

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“…System designs that are easy to use can also contribute to users experiencing a sense of enjoyment (Lin et al, 2022). Additionally, video games with user‐friendly interface designs have been associated with providing users with a sense of playfulness (Ko et al, 2023). Studies found that female users believe the easy‐to‐use interface of TikTok enables them to rapidly become familiar with the creation tools the platform offers, such that they can skillfully create higher‐quality videos within a short time.…”

Section: Resultsmentioning

confidence: 99%

Applying means‐end chains theory to understanding psychological cognitive structure of online video sharing platforms: A study of user behavior in TikTok

Lin

2023

J of Consumer Behaviour

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The means‐end chains theory was used in this study to explore the attributes most valued by TikTok users and to examine the resulting psychological values generated. Laddering interviews were used for content analysis and “online video sharing platform attributes—user consequences—personal values” psychological cognitive structures, from a perspective of the user were constructed using the structural implication matrix and hierarchical value map. A total of 34 elements were identified from the results of the study. The categorization of attribute elements was also expanded to include motivation for social media communication and interaction, which have not been previously explored. The results showed that diverse video genre, interesting video content, easy‐to‐use interface, visual effects application, and community sharing and recommendation are key platform attributes valued by users. The facilitating observational learning, promoting the joy of life, raising convenience, having fun with friends, relieving emotional stress, and other user consequences were generated by platform attributes. And lastly, personal values such as a sense of accomplishment, fun and enjoyment of life, warm relationships with others, and sense of belonging were gained. In addition, the study also finds that there are differences in the psychological cognitive structures between genders and that the correlations and influences among the elements have different degrees of significance. These findings can give marketers and policymakers a better understanding of the behavior of TikTok users and help them develop better strategies for marketing and promotion of the platform.

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Section: Resultsmentioning

confidence: 99%

Applying means‐end chains theory to understanding psychological cognitive structure of online video sharing platforms: A study of user behavior in TikTok

Lin

2023

J of Consumer Behaviour

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Exploring female fitness app users’ motivations and perceptions: A qualitative study

Lyu,

Abidin,

Zulnaidi

2024

Medicine

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Background: Women make up nearly 60% of fitness App users and play an important role in the operation and development of these Apps. Despite the widespread adoption of fitness Apps in recent years due to their many physical and mental benefits, the use of Apps tends to be short-term, and user engagement is relatively low. Little is known about the factors that motivate female users to consistently use fitness Apps. This study aimed to study attributes of fitness Apps that are most likely to influence female users during their use of Apps. Methods: The means-ends chain theory and the soft-laddering interview technique were used to analyze the attributes that influenced females’ perceptions of fitness apps, focusing on the features most likely to provide them with benefits and value. Result: The results of the study indicated that instructiveness, interaction, personalization, ease of use, and convenience were the most important attributes valued by female fitness App users; peer support, entertainment, and exercise adherence were the most important consequences; and health, self-fulfillment, enjoyment of life and sense of achievement were the most important values. Conclusion: The findings provide researchers and management of fitness Apps and women’s sports with valuable insights from the means-ends chain theory, as well as suggestions for applying App design and promotion.

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Emerging technology as an essential factor in changing lifestyles and reshaping exercise behaviour in Taiwan

Cited by 2 publications

References 95 publications

Applying means‐end chains theory to understanding psychological cognitive structure of online video sharing platforms: A study of user behavior in TikTok

Applying means‐end chains theory to understanding psychological cognitive structure of online video sharing platforms: A study of user behavior in TikTok

Exploring female fitness app users’ motivations and perceptions: A qualitative study

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