“…Visitors prefer animals with characteristics that are considered interesting and attractive -easily visible, intelligent, able to hold things, rare (Whitworth, 2012), or colored (Rádlová et al, 2018). The most attractive group of animals, in general, is mammals (Moss & Esson, 2010;Carr, 2016), especially the so-called charismatic megafauna (Skibins et al, 2017;Rádlová et al, 2018). Besides elephants and big cats, they can be, for example, apes, rhinoceros, or giant pandas (Leader-Williams & Dublin, 2000).…”