Empirical testing of correlations between the effects of country-of-origin and consumer perceptions

Strašek, Rok

doi:10.1017/s004393391000005x

Cited by 12 publications

(8 citation statements)

References 34 publications

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“…206 S. Kapoor and N. Kumar For the poultry meat market in European countries, known chicken meat origin has been found to play a key role in consumers' purchase decision process (Vukasovič, 2009(Vukasovič, , 2010(Vukasovič, , 2011. A study conducted in Slovenia revealed that meat origin information significantly affected the perceived value of the selected properties of Slovenian chicken meat (Strašek, 2010). The author also found that the country of origin (COO) had a statistically significant influence on the perceived brand name value of the product compared with the selected marketing mix elements of the product (Strašek, 2011).…”

Section: Consumers' Behaviormentioning

confidence: 99%

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Fruit and Vegetable Consumers’ Behavior: Implications for Organized Retailers in Emerging Markets

Kapoor

2015

Journal of International Food & Agribusiness Marketing

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The authors attempt to understand selected behaviors of fruit and vegetable consumers of mid-sized cities of a developing economy, which are important for any retailer to appreciate. The study was carried out in two mid-sized cities of the Orissa state of India with 100 respondents by using the specially developed questionnaire. Statistical tools were used to analyze the data. The study revealed that vegetables are consumed in greater quantity and purchased more frequently than fruits. Consumers attached more importance to credence attributes than to search and experience attributes while making their purchase decisions. Family income and consumers' education were found to have significant influence on the consumers' willingness to pay for graded and packaged products. Organized retailers can take cues from the findings of the study to decide about location, nature and quality of assortment, and their marketing strategies.

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Section: Consumers' Behaviormentioning

confidence: 99%

“…European countries (Strašek, 2010(Strašek, , 2011Vukasovič, 2009Vukasovič, , 2010Vukasovič, , 2011. However, COO can be taken as search attribute for poultry meat.…”

Section: Fruit and Vegetable Consumers' Behavior 215mentioning

confidence: 99%

Fruit and Vegetable Consumers’ Behavior: Implications for Organized Retailers in Emerging Markets

Kapoor

2015

Journal of International Food & Agribusiness Marketing

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“…Since it is easy to prepare and suitable for picnics and social gatherings, it also represents a very popular type of meat (McCarthy et al, 2004;Yildirim and Ceylan, 2008;Vukasovič, 2009;. Published literature has focused on the impact of country of origin on consumer behaviour (Bolliger and Reviron, 2008;Vukasovič, 2009;Strašek, 2010). A series of food scares, such as avian influenza, chicken meat contaminated with Salmonella, Campylobacter, and overuse of antibiotics in chicken has increased consumer concerns about the consumption of chicken.…”

Section: Consumer Perceptions Of Poultry Meatmentioning

confidence: 99%

Consumer perception of poultry meat in Greece

Sismanoglou

Tzimitra-Kalogianni

2011

World's Poultry Science Journal

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The following review details the development and current status of poultry meat in terms of marketing, purchasing and consumer decisions within the country of Greece. The aim of this paper is to identify Greek consumers' perceptions of poultry meat. Taking into account that little research has been conducted in the poultry sector in Greece generally and on consumer perceptions specifically, these results will help to provide solutions in strategic marketing.

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“…The collapse of the Soviet Union has been heralded by some scholars as a victory for market-driven economic systems (see Marinov et al, 2001;Coulter, Price, & Feick, 2003;Schuh & Holzmüller, 2003;Petrovici & Marinov, 2007;Schuh, 2007;Strasek, 2010). The resulting transition from a centrally planned system to a free market economy in the countries of Central and Eastern Europe (CEE) has provided an opportunity for companies from Western economies to re-establish business presence in these markets (Marinov et al, 2001;Beverland, 2001;Keller & Moorthi, 2003;Al-Khatib Robertson & Lascu., 2004;Reiner et al, 2008).…”

Section: Introductionmentioning

confidence: 99%