Artificial Intelligence uses personalised content curation to make recommendations that are specifically tailored to each individual user's watching preferences based on their viewing history, reviews, and interactions and what it implies for our future. In this chapter, we are going to explore the multitudes of effects of AI in visual media. From the enchantment of special effects that defy the boundaries of reality to the nuanced artistry of colour grading, we aim to unravel the intricate dance between technology and storytelling. Our chapter aims to take our readers on a journey to learn more about AI in animation, character generation, CGI, and many more. From enhancing cinematography to streamlining post-production, AI not only revolutionizes the technical aspects of filmmaking but also contributes to a deeper understanding of audience preferences and engagement.