“…However, as the authors note (ibid. ), the practice of "we" by entrepreneurship scholars may be difficult, especially given the broader institutional challenges surrounding the rigour-relevance divide (see also Drakopoulou Dodd et al, 2016;Alvesson et al, 2017;Whitehurst and Richter, 2018;Tourish, 2019;Kulik, 2020), and the choices made by individual scholars to operationalise a design-science process in entrepreneurship research in particular (e.g. Dimov, 2016;Shepherd and Gruber, 2020).…”