Engaging and motivating crowd-workers in gamified crowdsourcing mobile apps in the context of logistics and sustainable supply chain management

Behl, Abhishek; Jayawardena, Nirma; Pereira, Vijay; Jabeen, Fauzia; Jain, Kokil; Gupta, Manish

doi:10.1007/s10479-023-05557-2

Cited by 3 publications

(1 citation statement)

References 99 publications

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“…Recent developments in internet technology have brought about substantial shifts in both personal behaviors and corporate creative practices (Behl et al ., 2023; Jayawardena and Dewasiri, 2023). Research by Schivinski and Dabrowski (2015) has demonstrated that organizations have increasingly recognized the value of social media marketing communication by actively participating in online communities and harnessing the potential it offers.…”

Section: Literature Reviewmentioning

confidence: 99%

Impact of firm-created and user-generated social media marketing on customers’ purchase intention in the fashionwear industry: evidence from Sri Lanka

Sandunima,

Jayasuriya

2024

SAJM

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PurposeThis study aims to investigate the relative impact of firm-created (FC) and user-generated (UG) social media marketing communication on fashionwear customers' purchase intention (CPI) in Sri Lanka. The primary objective is to identify the influence of social media marketing on the purchasing intention (PI) of customers in the fashionwear industry in Sri Lanka.Design/methodology/approachA standardized online survey was conducted, generating 312 datasets for analysis.FindingsThe empirical findings reveal that both firm-produced and UG social media fashionwear marketing communication has a significant influence on CPI. However, firm-produced social media fashionwear brands demonstrate a higher impact on CPI.Originality/valueThis study highlights the importance of social media marketing communication in shaping customers’ PI in the fashionwear industry in Sri Lanka. Both FC and UG content on social media platforms play a crucial role in influencing customers' intention to purchase fashionwear products. However, firm-produced social media fashionwear brands exert a stronger impact on CPI. These findings emphasize the need for marketers to incorporate effective social media strategies, including both FC and UG content, to enhance customer engagement and drive purchase decisions in the fashion-wear industry.

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Section: Literature Reviewmentioning

confidence: 99%

Impact of firm-created and user-generated social media marketing on customers’ purchase intention in the fashionwear industry: evidence from Sri Lanka

Sandunima,

Jayasuriya

2024

SAJM

View full text Add to dashboard Cite

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Barriers for adoption of green supply chain management in cement industry: an interpretive structural modelling (ISM) approach

Chotia,

Soni,

Jain

et al. 2023

Ann Oper Res

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Game on: a systematic exploration of gamification in logistics and supply chain management

Khan,

Kumar,

Singh

et al. 2024

GKMC

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Purpose This study systematically reviews the existing literature on the application of gamification in logistics and supply chain management (LSCM). This study aims to categorise the literature in various logistics and supply chain domains, to conceptualise the gamification framework pertinent in the context of LSCM and to provide a research agenda for scholars in the area. Design/methodology/approach The study’s methodology adopts the Preferred Reporting Items for Systematic Review and Meta-Analysis framework to conduct a systematic literature review. Forty relevant papers published from 2012 to 2023 are included in the analysis. Findings Augmented reality, blockchain, education, sustainability and warehousing have been identified as the key focus areas in which gamification is applied. Furthermore, the paper highlights different research approaches used to study these domains, maps the literature with gamification constructs (affordances, psychological outcomes and behavioural outcomes) and provides potential research avenues for future scholars. Research limitations/implications This review offers evidence of the impact of gamification on workforce dynamics, employee motivation, job satisfaction, trust, employee engagement and productivity. The study significantly contributes to the academic community by offering a conceptual framework and meaningful avenues for future researchers. Originality/value This research work contributes to the gamification, logistics and supply chain literature by providing a more comprehensive and methodical knowledge of the field. This study adds to the body of knowledge by offering a reference framework for future scholars based on a synthesis of the studies published so far in the area.

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Engaging and motivating crowd-workers in gamified crowdsourcing mobile apps in the context of logistics and sustainable supply chain management

Cited by 3 publications

References 99 publications

Impact of firm-created and user-generated social media marketing on customers’ purchase intention in the fashionwear industry: evidence from Sri Lanka

Impact of firm-created and user-generated social media marketing on customers’ purchase intention in the fashionwear industry: evidence from Sri Lanka

Barriers for adoption of green supply chain management in cement industry: an interpretive structural modelling (ISM) approach

Game on: a systematic exploration of gamification in logistics and supply chain management

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