2013
DOI: 10.24191/smrj.v10i2.5227
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Engaging gen Y through social network sites

Abstract: Social networking sites are able to build on the interactive power of the Internet. This study attempts to discover the influence of social media on the present generation Y as consumers, their buying behaviour and to determine the roles that the social media plays as a popular medium to communicate a message. The findings of this research will provide clear and useful information to facilitate further research in similar fields of study. A set of questionnaire was administered to 200 students from ten selecte… Show more

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