Engaging Partnerships

Doerfel, Marya L.

doi:10.1002/9781119167600.ch16

Cited by 8 publications

(1 citation statement)

References 70 publications

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“…By acting in coalition with civil society organizations, government bodies and business sector organizations, NGOs could become stronger and gain legitimacy in their actions (Brel az and Alves, 2009). However, it is important to highlight that working in coalition requires professionals to make decisions on behalf of their organizations while at the same time coordinating and balancing these choices together with the efforts of their alliance partners (Doerfel, 2018). In summary, advocacy is understood in this study as a function of PR (Edgett, 2002), materialized in a process (see Figure 1) and made through a set of activities carried out systematically (Prakash and Gugerty, 2010) to influence political decisions that benefit citizens without a voice in the political arena (Mafra, 2014).…”

Section: Advocacy Process and Its Stagesmentioning

confidence: 99%

Advocacy and the role of human rights organizations in the Brazilian legislative branch: Rede Justiça Criminal campaigns

Santos

2022

JCOM

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PurposeThis study aims to understand, from the analysis of the work of a Brazilian network of non-governmental organizations (NGOs), how advocacy on human rights issues is developed to defend causes before the legislative branch, identifying its contributions and effectiveness. For this, were observed, the strategies and tactics employed in the implementation of two advocacy campaigns promoted by a Brazilian NGOs network.Design/methodology/approachThe research adopts the method of inductive investigation with a qualitative approach and uses the techniques of semi-structured in-depth interviews and documentary research. The paper is developed within the scientific field of public relations (PR), uses as reference the critical theory and the rhetorical theory of PR, and is based on the concept of advocacy.FindingsSome results of the advocacy are observed, such as the greater awareness of political decision-makers, in addition to the influence on the definition of the political agenda and on the action of the political decision-makers.Research limitations/implicationsAmong the limitations of this study are the time span for analyzing the campaigns' actions, which could be extended to observe long-term results, as well as the dedication of the study exclusively to the legislative branch since the campaigns also sought to influence decision-making in the executive branch.Social implicationsThe results found encourage the strengthening of the democratic environment since it increases the power and influence of civil society in the political decision-making of the legislative branch.Originality/valueThe study showed that advocacy, as a PR activity, increases civil society participation in political decisions.

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Section: Advocacy Process and Its Stagesmentioning

confidence: 99%

Advocacy and the role of human rights organizations in the Brazilian legislative branch: Rede Justiça Criminal campaigns

Santos

2022

JCOM

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Engaged interorganizational networks and resilience in the humanitarian sector

Kim,

Doerfel

2024

Journal of Communication

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This study extends the communication theory of resilience (CTR) by examining social networks that facilitate resilience for refugee-oriented humanitarian organizations (ROHOs). This study draws on a network survey and interviews from ROHOs in the United States and South Korea during the height of coronavirus disease 2019. Results illuminate how refugees, generally seen as the subject of concern, become engaged in networks with organizations to facilitate organizational resilience. A close inspection of the nature of interorganizational relationships revealed that resilience was a function of ties that involved engaged communication and not simply transactional relationships. This article shows how organizational resilience is facilitated when the people are engaged as part of organizational networks: networks cutting across systems to organizations to the vulnerable constituents, themselves. The study advances prior research on organizational resilience by specifying what it means to leverage social networks for organizational stability, which has direct implications for the policy and organizational systems.

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Organizational communication for social change on social media: NPOs’ social media strategies based on their perception of three stakeholder networks in collective and connective action

Ihm

2024

Journal of Communication

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Social media transform and complicate nonprofit organizations’ (NPOs) traditional communication to engage and lead stakeholders for collective action. Stakeholders can self-organize for connective action on social media and form stakeholder networks of varied potential and structures that NPOs may leverage for collective goals. Facing such networks, NPOs may communicate in diverse ways to accommodate and take advantage of the diverse stakeholder networks. Through two surveys conducted with 375 (Study 1) and 74 (Study 2) NPOs, this study suggests that NPOs diversify their communication to leverage different potential from each stakeholder network by crafting different types of social media activities based on their perception of different networks. This study develops a comprehensive theoretical understanding of NPOs’ transformed and complex communication strategies for stakeholder engagement in driving social change, opening up new avenues for organizational communication and collective and connective action scholarship.

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Engaging Partnerships

Cited by 8 publications

References 70 publications

Advocacy and the role of human rights organizations in the Brazilian legislative branch: Rede Justiça Criminal campaigns

Advocacy and the role of human rights organizations in the Brazilian legislative branch: Rede Justiça Criminal campaigns

Engaged interorganizational networks and resilience in the humanitarian sector

Organizational communication for social change on social media: NPOs’ social media strategies based on their perception of three stakeholder networks in collective and connective action

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