2023
DOI: 10.33152/jmphss-7.5.5
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Enhancing Marketing Strategy Effectiveness in Fintech: The Interplay of Big Data Analysis, Digital Engagement, and Market Adaptability

Shafiq Ur Rehman,
Saima Hassan,
Maooz Rafay
et al.

Abstract: This study explores the dynamics of marketing strategy effectiveness in the 􀅫intech sector, emphasizing the roles of big data analysis, digital engagement, and market adaptability. In an era where technological advancements and consumer preferences evolve rapidly, understanding these factors is crucial for the success of marketing strategies. We employed a quantitative research methodology, distributing a structured questionnaire among professionals in the 􀅫intech industry. The collected data was analyzed us… Show more

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