2012
DOI: 10.5539/emr.v1n1p44
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Enhancing Mobile Satisfaction through Integration of Usability and Flow

Abstract: This research examines the influence of usability and flow on user satisfaction of mobile gaming. Two structural equation models test the influences resulted from usability and flow and compare differences between two main types of mobile games, the RPG/adventure and causal/puzzle types preferred most in Taiwan. The results show that the integrative model of usability and flow explains user mobile satisfaction well. Accordingly, this paper discusses strategies for enhancing user mobile satisfaction by achievin… Show more

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Cited by 17 publications
(12 citation statements)
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“…One effective way to enhance satisfaction and behavioral intentions is to improve users' flow . The success of online marketing depends on the ability to afford consumers to experience flow (Mollen and Wilson, 2010), which could also be viewed as a pleasurable experience (Hung et al, 2012). Flow has been broadly used in the context of information systems and online commerce, such as SNSs (Zhou et al, 2010;Kwak et al, 2014), websites (Hsu et al, 2012;Noort et al, 2012), virtual communities and online stores (Shim et al, 2015).…”
Section: Restaurant Patrons' Flow Experiencementioning
confidence: 99%
“…One effective way to enhance satisfaction and behavioral intentions is to improve users' flow . The success of online marketing depends on the ability to afford consumers to experience flow (Mollen and Wilson, 2010), which could also be viewed as a pleasurable experience (Hung et al, 2012). Flow has been broadly used in the context of information systems and online commerce, such as SNSs (Zhou et al, 2010;Kwak et al, 2014), websites (Hsu et al, 2012;Noort et al, 2012), virtual communities and online stores (Shim et al, 2015).…”
Section: Restaurant Patrons' Flow Experiencementioning
confidence: 99%
“…A positive experience is defined as a positive inner emotional state, including feelings and emotions (Cohen et al , 2008; Russell and Carroll, 1999). Positive experience can be explained as the pleasant experience that people feel when acting with total involvement and are immersed in an activity (Hung et al , 2012). It is a critical component of enjoyment, fun and a state of optimal experience.…”
Section: Development Of Hypothesesmentioning
confidence: 99%
“…Hung and colleagues stated that mobile users might obtain more satisfaction than PC users, as long as the usability and flow (control, clear goals, feedback, etc.) of the software are powerful enough (Hung et al, 2012). This however, may not be the case in business-related situations using specific groupware such as GDSS.…”
Section: Related Workmentioning
confidence: 99%