Enhancing Perceived Credibility During a Pandemic

Abstract

The way a person orders his food is the next big thing that technology aims to change. The purpose of the study is to empirically examine the factors determining the behavioral intention of customers towards online food delivery services with food delivery aggregators in India. The study has segmented the online food delivery (OFD) dimension into two domains, namely performance and experience factors. Performance factor includes technical attributes like website quality including features like ease of navigation, information quality, and interaction and control over order. Experience factor includes constructs like convenience, price value, and perceived credibility. Three hundred four questionnaires were collected to empirically test the research model using PLS path modeling and important performance matrix approach. The data was collected during pandemic period when people needed to be ensured by the service provider of the hygiene and safety protocols followed by them, ensuring credibility.

Consumers' intention to use online food delivery services: A meta‐analytic structural equation modeling approach

“…Although both attributes of OFD services (i.e., convenience and price‐saving orientation) have been widely explored in the extant literature (Cho et al, 2019; Chotigo & Kadono, 2022; Misra & Srivastava, 2021; Mohamed et al, 2022; Yapp & Kataraian, 2022), most studies primarily focused on their direct impact on behavioral intention to use OFD services. However, Davis and Venkatesh (1996) have argued that system attributes are critical external variables influencing individuals' perceptions of ease of use and usefulness.…”

What Influences Consumer Food Waste Behaviour When Ordering Food Online? An Application of the Extended Theory of Planned Behaviour

“…With the rapid development of e-commerce and the fast pace of modern life, online food delivery (oFd) has gained vast popularity. Research on oFd has also increased over the past three years, mainly focused on the attributes and services of oFd platforms (eu & Sameeha, 2021(eu & Sameeha, , chandrasekhar et al, 2019, consumer's perceptions and behaviours for using food delivery services (Panse et al, 2019, Misra & Srivastava, 2021, and oFd business models (Meenakshi & Sinha, 2019, chen et al, 2022. however, the environmental sustainability concerns of oFd cannot be overlooked (li et al, 2020).…”