Enhancing rural B&B management through machine learning and evolutionary game: A case study of rural revitalization in Yunnan, China
Wiseong Jin,
Kwisik Min,
Xufang Hu
et al.
Abstract:The rural B&B industry is a key component of rural tourism, local economic development, and the wider rural revitalization strategy. Despite the abundance of tourism resources in Yunnan, the B&B sector faces significant challenges. It is therefore imperative to accurately identify the most pressing issues within the current B&B industry and formulate appropriate solutions to advance Yunnan’s rural revitalization efforts. This study uses recent reviews of rural B&Bs on Ctrip.com and employs mach… Show more
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