Enhancing User Engagement through Adaptive UI/UX Design: A Study on Personalized Mobile App Interfaces

Abstract

This paper presents a comprehensive study on developing and evaluating an adaptive UI/UX framework to enhance user engagement in mobile applications through personalized interfaces. The research investigates key factors influencing user engagement, including demographics, cognitive abilities, and contextual variables. A context-aware adaptation engine was designed to adjust interface elements based on real-time user data dynamically. The proposed framework was implemented in a mobile learning application and subjected to rigorous usability testing and user engagement analysis. Results demonstrated significant improvements in task completion rates, user satisfaction, and overall engagement metrics compared to non-adaptive interfaces. This study contributes valuable insights into the design and optimization of adaptive mobile interfaces, emphasizing the importance of personalization in creating compelling user experiences.