“…Giving the example of the replaceability of "IS" with "marketing" in some IS strategy and data, digital products, techniques and methodologies, policies, certifications, standards, patents, communities and ecosystems). IT infrastructure (Tallon and Pinsonneault, 2011), decision-making algorithms (Galliers et al, 2017;Newell and Marabelli, 2015), data warehouses (March and Hevner, 2007), data visualization dashboards (Zammuto et al, 2007), digital offering (Ross et al, 2019), enterprise systems (Tan et al, 2004), blockchain (Beck et al, 2018), business intelligence (Shollo and Galliers, 2016), data analytics techniques and methodologies (Chen et al, 2012;Günther et al, 2017), information security policies (Cram et al, 2017), security certifications (Hsu, 2009), data interchange standards (Zhu et al, 2006), software patents (Mykytyn et al, 2002).…”