“…Consequently, a number of studies have typically focused on the causal relationships between EO and firm performance (Lechner and Gudmundsson, 2014;Lindsay et al, 2014;Liu et al, 2011;Lumpkin and Dess, 2001;Messersmith and Wales, 2013;Moreno and Casillas, 2008;Rauch et al, 2009;Rodríguez-Gutiérrez et al, 2015;Verhees et al, 2011;Wiklund and Shepherd, 2005). In addition, some studies have included internal factors of business (Engelen et al, 2014;Wiklund and Shepherd, 2005) and its environmental dimensions (Shirokova et al, 2016;Wiklund and Shepherd, 2005;Adomako et al, 2016c) to explore the strengh of EO-performannce relationship. Moreover, the EO framework has also been readily applied to small firms in the formal sector in developing countries (e.g., Ginting, 2014;Gunawan et al, 2016;Lim and Envick, 2013;Ndubisi and Agarwal, 2014;Uddin et al, 2014), including Sub-Saharan…”