“…Frequently, large corporations are highlighted to be the levers for sustainability transitions due to their substantial direct impacts on environmental and social developments and their broad outreach along supply chains (Brown, Vetterlein, & Roemer‐Mahler, ; Christ & Burritt, ; New, ). The second strand of research emphasizes entrepreneurial potentials of radical, disruptive sustainability‐oriented innovations and proposes that start‐ups, pioneers, spin‐offs, and other entrepreneurial ventures are key for driving sustainable development at the large scale (Hockerts & Wüstenhagen, ; Johnson & Schaltegger, ; Schaltegger, Lüdeke‐Freund, & Hansen, ). For small and medium‐sized enterprises, frequently, their collective impact on sustainability transitions is emphasized, as about 70% of all global environmental damage is created by small and medium‐sized enterprises (Hillary, ; Revell, Stokes, & Chen, ).…”