“…The effects of perceived uncertainty in the general business environment have been emphasized in the strategy literature (e.g., Dickson & Weaver, 1997;Tan & Litschert, 1994) and highlighted in the environmental literature (e.g., Russo & Fouts, 1997). Evolving technologies, regulations, and stakeholder expectations related to a fi rm's environmental impacts creates an uncertain business environment, affecting the capabilities that managers will deploy to manage this uncertainty for generating proactive environmental strategies.…”