Environmental Concern, Attitude and Responsibility and Green Purchasing Behaviour of Consumers in Madurai District

Abstract

Large number of problems related to environment experienced by consumers is the main reason for them to move from conventional or non green purchasing to green purchasing and green products reduce harmful impacts on environment and society. Significant difference prevails amongst environmental concern, environmental attitude and environmental responsibility and socio-economic profile of consumers. Environmental concern, environmental attitude and environmental responsibility have positive, moderate and significant relation with green purchasing behaviour of consumers. Therefore, consumers must live harmoniously with natural environment and they should not make any attempts to modify character of environment and consumers must enthusiastically involve in conservation of environment. Further, Government and environmental organizations and non government organizations should make consumers to realize their responsibilities and necessity for protection of environment through various awareness programmes and campaigns and incentives.